Privacy policy

Effective: September 2025

Surfsmith respects your privacy and is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, store, and disclose your personal information via our website hosted on Shopify.

1. What Personal Information We Collect

When you use our website, we may collect the following types of personal information:

  • Name, email address, phone number, and billing/shipping address

  • Order and payment details (via secure Shopify or payment gateways such as PayPal or Stripe)

  • Information about your device, browser, IP address, and website interactions

  • Any communications or feedback submitted to us

  • Details related to surfboard purchases, repairs, or consignment sales

We collect only what is necessary to provide and improve our services.

2. How We Collect It

Your personal information is collected through:

  • Order placement or account creation on our Shopify site

  • Online forms, newsletter sign-ups, or direct contact (email, phone, in person)

  • Cookies and website analytics (see Section 7)

  • Shopify’s integrated services and apps, including payment processors and shipping plugins

Shopify securely hosts our online store and facilitates the secure processing of your data.

3. Why We Collect It

We use your personal information to:

  • Process your purchases, bookings, or repairs

  • Communicate order updates, repair quotes, or delivery arrangements

  • Respond to questions or customer service requests

  • Send occasional promotional emails (only with your consent)

  • Improve our website, products, and services

  • Meet legal and accounting obligations

4. Sharing Your Information

We only share your information when necessary:

  • With Shopify and related service providers (e.g. payment gateways, shipping providers)

  • With third-party couriers if you opt for delivery

  • With Australian law enforcement or regulatory bodies if legally required

All third-party providers are required to protect your information in line with Australian privacy standards.

5. Data Storage and Security

Your data is stored securely through Shopify’s data infrastructure, which may involve servers located outside Australia. Shopify complies with the Australian Privacy Principles and uses industry-standard security practices, including:

  • SSL encryption

  • Restricted access

  • Secure payment processing

We retain your information only as long as necessary. Once no longer required, it will be securely deleted or anonymised.

6. Accessing or Correcting Your Information

You have the right to access or request corrections to the personal information we hold. To do so, email us at hello@surfsmith.com.au. We will respond within a reasonable timeframe.

7. Cookies and Website Analytics

Our Shopify website uses cookies and analytics tools to:

  • Understand browsing behaviour and improve website functionality

  • Track cart contents and login sessions

  • Help us measure performance and tailor content

You can manage cookie settings in your browser. Please note, disabling cookies may impact your user experience.

8. Third-Party Links

Our website may include links to external sites. We are not responsible for the privacy practices of other websites.

9. Changes to This Policy

We may update this policy from time to time to reflect changes to our practices or for legal reasons. The most recent version will always be available on our website.

10. Contact Us

For any privacy-related concerns, access requests, or questions, please contact:

Surfsmith
Email: info@surfsmith.com.au
Location: 964 Dandenong Rd, Carnegie, VIC, Australia